Hubei Kirin Industry And Trade Co., Ltd
Our Visit to Anuga 2025 in Cologne, Germany
Release time：2025-10-12
Our team attended Anuga 2025 in Cologne. We connected with global food industry partners, learned key market trends through professional seminars, closed several intended orders and built distributor partnerships. Insights from the fair will drive upgrades to our tomato processing lines and global expansion.
In October 2025, our company's representatives attended Anuga, the world’s leading food and beverage trade show, held in Cologne, Germany. Taking place from October 4th to 8th at Koelnmesse, this influential edition gathered over 8,000 exhibitors from 110 countries, attracting massive professional buyers across the globe, and firmly maintained its status as a benchmark event for the global food industry.
Beyond product displays, Anuga 2025 served as a premium platform for industry networking. We conducted in-depth communications with industry professionals, including senior executives of renowned food enterprises, innovative startup founders and industry analysts. These face-to-face exchanges offered us valuable insights into core market trends, such as the growing demand for plant-based food alternatives, upgraded requirements for sustainable packaging, and the rising popularity of personalized functional nutrition.
In addition, the event’s professional seminars and workshops delivered practical and forward-looking industry knowledge. Industry experts shared in-depth views on digital supply chain optimization, circular economy development and future consumer preference trends, bringing us abundant innovative development ideas.
The delegation completed dozens of one-on-one business negotiations, secured multiple intentional cooperation orders, and established long-term communication channels with regional distributors. Kirin Industries will integrate trend insights acquired at ANUGA 2025 to advance product iteration and accelerate global market layout of its tomato related business.
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